Italian Design Day 2020. Designing the future from our point of view

November 5, 2020


On 5 November 2020 returns in digital format the Italian Design Day, the annual exhibition launched in 2017 by the Farnesina – Ministry of Foreign Affairs and International Cooperation – in collaboration with the Ministry for Cultural Heritage and Activities and for Tourism.

The IDD is a rich programme of international events organized by Embassies, Consulates, Italian Cultural Institutes and Italian Trade Agencies Offices to promote at all levels the Italian design and the Made in Italy system, which is a strategic industry of our export.

The topic for 2020 is “Designing the future. Development, innovation, sustainability, beauty“.

“We are not only talking about intervening on the exterior of things, but we are rethinking their functionality. This is the peculiarity that has always distinguished Italian design” says Lorenzo Angeloni, General Director of the Country System Promotion.

In this critical moment we are experiencing it is essential to emphasize how beauty and innovation can enter in everyone’s homes to convey our values ​​into surrounding reality so as to regenerate it.

In this regard, we asked a contribution to the architect Silvano Valle, member of the Advisory Board of the Italian-Cypriot Chamber of Commerce and co-founder of Studio Valle 3.0 in Rome who particularly focused on the actual topic of healthcare construction.

Healthcare construction and Italian design: two distant worlds? Only apparently!

Our view is diametrically opposite. We are deeply convinced that Design can find space and ample expression also in the healthcare sector producing excellent, sustainable and innovative results.

The architecture firm Valle 3.0 recently launched the project to reconstruct Amatrice hospital.

It is significant milestone with a symbolic value, not only because it is a hospital in a disadvantaged area, but also because it’s one of the first buildings of post-earthquake reconstruction.

In this project the human factor counts as much as technological innovation.

The intervention is based on the principle that the memory of the place is an integral part of the reconstruction and that the post-earthquake reconstruction cannot simply consider the urban fabric, but it’s mainly the reconstruction of the human fabric. These values are fundamental to understand the architectural elements on which we focused. Just consider the windows, which allow the vision of the landscape as well as the interiors that have all the comfort; they don’t only represent aesthetic elements, but above all they are a new interpretation of the Hospital, intended as a place where key values ​​are empathy and respect for the patients’ sorrow.

After a careful analysis, the extruded stoneware’s colours of the ventilated façade have been inspired by old Amatrice main street facades so to remind a familiar atmosphere and don’t distort the characterizing element of the town’s streets.

The building shell has been designed to reduce the heat loss and consequently to reduce the required energy for heating and cooling the premises. We based our project on the principle that the first precaution for limiting consumption is not consuming, so the building envelope has been designed with a lower thermal transmittance required by the law.

Lastly, the characteristic of a hospital in disadvantaged areas entails important software concerning telemedicine. For this reason, within the departments, there are destined rooms for these activities.

We therefore want to launch this message: when we talk about “designing the future” in times of pandemic, the design in health sector represents an opportunity and a social need aimed at RE-designing the future (and present!) for all.”

VALLE 3.0 has over 60-year experience in Architecture, Civil Engineering, Urban Planning and Transportation.

The firm consists in a design team composed by architects, engineers, economists and consultants specialized in BIM, able to carry out highly complex projects such as airports, stations, health and sports facilities, education, management and hospitality infrastructures.

For further information and insights you can write to the Italian-Cypriot Chamber of Commerce to the e-mail address:

Last modified: November 13, 2020

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